The days of matchbook advertising are long gone and to remain relevant and credible,
your business must invest in an online presence. Looked at another way, if
all your competitors have websites and your business doesn’t,
who do you think looks more credible?
With over 3.5 billion Google searches occurring each day, your customer could be seconds
away from locating and patronizing your business. Websites allow potential
customers to access your business and learn about your products and services 24/7.
Consumers are more likely to visit your website to learn about your business than they are
to pick up the phone and call. Replying to emails and social media comments is a great way
to build trust and personalize your business experience.
Although a website serves many purposes, the main objectives are:
Inform -> Engage -> Convert
The most effective ways to use a website to this end is to provide high quality
information, learn about who your audience is, what they want, and create a sales funnel that
nurtures them through the sales process. Websites allow for automation of the
sales process and for sales to be converted at a much higher rate than traditional sales methods.
Unless you specifically ask each customer who comes through your door how they found you, you may
not know the origin of your customers or which marketing campaigns work. Using your website as a
marketing and analytics tool will provide real time data about the following:
– Demographics of your website visitors
– How visitors find your site
– The number of monthly/weekly/daily visitors to your website
– Which website pages are most visited
– And More…