Voice Tweets & This Week's Digital Marketing News [PODCAST]

June 24, 2020

Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are here with a fresh new episode of Marketing O’Clock.

We talk about all the digital marketing news of the week and try to come up with a catchier name for Twitter’s new audio Tweets.

Twitter is testing a new feature that allows users to record a voice message to Tweet.

The feature is currently live for a select group of iOS users and will be rolling out to all iOS users soon.

You can Tweet a Tweet. But now you can Tweet your voice!

Rolling out today on iOS, you can now record and Tweet with audio. pic.twitter.com/jezRmh1dkD

Ads for these categories will additionally no longer allow targeting on the basis of gender, age, parental status, or marital status.

Their current policy prohibits targeting based on, race, religion, ethnicity, sexual orientation, disability, or national origin.

Google said they have been working closely with and received guidance from the U.S. Department of Housing and Urban Development (HUD) on these changes.

Advertisers will be able to create video ads in Spotify Ad Studio to run on the platform.

The announcement comes as Spotify continues to acquire podcasts to run exclusively on the platform including video podcast formats.

After announcing a slew of new features at their Partner Summit last week, Snap announced a new learning portal called Snap Focus.

Advertisers and marketers can take courses to stay up-to-date on Snap’s latest features and advertising opportunities.

In our take of the week segment, Bryant Garvin loves YouTube ads and he’s not afraid to show it! You may be surprised by how many hours users spend watching ads on the platform.

One of my favorite things about #YouTube advertising besides amazing targeting, free advertising, inventory for days

it's how much time consumers spend watching our ads

Last 365 Days

Minutes110,877,860
Hours1,847,964
Days76,999
Months2,567
Years214
Centuries 2.14 pic.twitter.com/saz94rnkfq

— Bryant Garvin (@BryantGarvin) June 11, 2020

Then, ICYMI, it’s no secret that advertisers are unhappy with Facebook Ads, but David Herrmann shares a series of tweets that show performance tanking.

Please make no mistake, accounts are still struggling. I fixed one. Another has seen ROAS fall by a 100% in 8 days. Can’t even spend $4k profitably now. Down from a 2x at $22k a day.

Every rebuild has failed.

So, you’re not alone friends.

— David Herrmann (@herrmanndigital) June 18, 2020

We answer your burning digital marketing questions during our lightning round:

Plus, which musicals should you avoid watching with your kids?

Are Facebook groups trying to destroy America?

And, what are our favorite programs to watch on QVC?

Tune in to find out!

If you liked what you heard, head over to the Marketing O’Clock site to subscribe and read all of today’s articles.

Thank you to our sponsors!

Featured Image Credit: Cypress North

This content was originally published here.