Snapchat Mini Apps & This Week's Digital Marketing News [PODCAST]

June 18, 2020

Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are talking about Google’s leadership changes, mini Snapchat apps, and Facebook News.

Plus, Amazon wants to scan you for your body type, the worst fonts for a Data Studio report, and Google details their spam-fighting efforts (we’re not talking about canned swine).

At their Partner Summit event, Snap announced a lineup of lightweight apps that will live inside the Snapchat app for users to enjoy with their friends.

Users will be able to reserve movie tickets, identify dog breeds, meditate, study for exams, or compare class schedules without downloading any additional apps.

Snap also announced that Bitmoji will now integrate with in-app games, allowing players to use their Bitmoji avatar as their game player.

The News tab officially rolled out on mobile to all U.S. users.

This new dedicated news section of Facebook curates general interest stories and local news stories.

From this tab, users will be able to react to and share articles (but not comment on them) and hide topics, articles, or specific publishers that they don’t want to see.

Facebook Business Page owners will be able to reply to messages from customers in the Facebook Messenger app.

Page owners will be able to toggle so they can send messages from both their personal Facebook account and their Business Page account within the app.

Google announced that Prabhakar Raghavan, the head of Google Ads, will now be overseeing the organic search side of the business as well.

Google has historically kept these two product teams separate and many in the SEO community fear that this could mean changes to increase ad revenue.

This week’s take of the week about the sad state of close variant matching comes from Sam Ruchlewicz.

We’re inclined to agree, but maybe he should stop giving Google ideas.

Next change: negatives can be ignored when Google thinks it's OK.

This week’s ICYMI involves those promised Google Ads credits for SMBs.

Has anyone gotten theirs yet? No?

Queen of Spice Pamela Lund can’t find hers either.

Got an email from @GoogleAds that some of my managed accounts got the Covid-19 credit with instructions for how to see which ones. Log into my MCC, followed the instruction to see which ones, and none of my accounts show credits. Anyone else? #ppcchat

— Pamela Lund (@Pamela_Lund) June 4, 2020

Then, we answer your burning digital marketing questions during our lightning round segment.

If you enjoyed the show, head over to the Marketing O’Clock website to subscribe wherever you consume your podcasts.

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Featured Image Credit: Cypress North

This content was originally published here.