Brand development is the process of maintaining the quality, distinctive marketing assets, and consumer trust of a brand. Brand development is an ongoing process of serving consumers.
You might hear phrases like “brand development process” or “brand development strategy” and think of a brand development checklist that gets you from start to finish. Bing bang boom, your brand is developed and now you’re done.
Unfortunately, that’s not how it works.
Reality is that brand development is never “done.” There are steps to brand development, but great brands revisit their brand development constantly – and everything they do is informed by the brand they want to maintain.
Your brand is your business’s personality, and it’s always in development.
Is there a difference between brand development and branding?
Yes, there is!
One is a general concept, the other is the execution behind the concept. Both are important, but still different.
Brand development = the concept. Brand development is learning about and promoting a brand’s unique traits.
Branding = the execution. Branding is the tangible application of every communication method you use to promote your brand.
What other phrases do you hear? Things like:
- Brand identity
- Brand strategy
- Brand management
Although there’s a slight difference between branding and brand development, both work towards one important goal – getting people to know who you are.
A customer’s relationship with a business is like any other personal relationship – it requires continuous development or it will turn stale.
You need to show that you care about the development of your business’ brand. When you care about your brand, your customers care too. Here’s how to show that you care – AKA what you need to do for the best, continuous brand development.
The 4 official steps in the brand development process
Remember, don’t take the word “step” too literally. Completing a step sounds like a one-and-done action. But the brand development process is continuous.
With that in mind, here are 4 official steps for brand development.
- Know your business
- Know your audience
- Create your resources
- Manage your brand growth
Website Design and Development
If you are going to redo or just plain do this website thing, let us help you do it right. You need to analyze the competition, create content that matters, communicate effectively and convert your visitors. You probably just wanted an informative website. Don’t fret, designing your website right doesn’t cost you extra, it just takes choosing the right web design company and asking for the right features… but doing it wrong might cost you everything. Let Crawler Web Solutions’ experienced team of web design professionals take you on this journey, the right way. I mean seriously, we built 30 plus websites last year, we know what we’re doing.
Crawler Web Solutions’ award winning web design and development team builds the best websites on the web. Our years of web design experience have led to a results driven process that ensures successful outcomes. We start with analysis, research and planning followed by architecture, wireframing and content creation. Once completed we move on to a winning web design and SEO driven content including copywriting, photography and video. With the planning behind us, the design and content assets in place the website development stage begins. Our development process takes place on the best website platforms and use the best web development languages. We add tools and applications that produce results. The end result, award winning website design, strong SEO and a website ready to take on any inbound or digital marketing strategy you can throw at it.
A top web design takes experience and process:
- Collaborative design process
- Award Winning Web Design
- Built-in SEO best practices
- Easy to use CMS
- Responsive Web Design
- Ecommerce & Application Development
- Rigorous analysis and reporting
Search Engine Optimization
Search engine optimization or SEO as it’s commonly called is the process of driving organic traffic to a website or landing page.
To understand SEO, we must first define organic traffic. The term “organic traffic” refers to the visits received by your website through unpaid search results, thus it’s called organic. As opposed to paid traffic that is generated through paid ads, organic traffic is purely sourced from organic search results. This means that visitors found your website by searching for certain keywords in search engines like Google or Bing. Basically, it’s traffic that didn’t come from referral links, paid ads, or other websites.
The facet of digital marketing that focuses on generating organic traffic is called SEO.
When a user inputs a keyword or phrase in a search engine like Google or Bing, it will display a list of websites that satisfy the query. That particular list is referred to as the search results. At the top of the search engine results page (SERP), you’ll see the paid ads that are provided by the search engine themselves such as Google Ads, Bing Ads, and more. The rest of the websites from the listing that are not labeled as “Ad” are the organic search results.
After a query has been entered, the search engines will analyze the search term and will try its best to provide the most relevant websites for the user. The main objective of SEO is for your website to be listed on the first page of the results – the higher the rank, the better. According to various surveys, 75% of online users don’t bother scrolling past the first page of the results. Therefore, there’s very little to no point in your marketing efforts if your website doesn’t show up on the first page.
On the first page alone, the first five organic results account for 67.60% of all the clicks. To obtain a high search ranking, SEO is used to optimize your website for your targeted keywords. Search optimization is a complex process and it takes a long time before you’ll see the results.
At Crawler Web Solutions, we have designed a search engine optimization service that’s both result driven and ethical. Using the latest tools, techniques, and trends, will help your business for your targeted keywords. We’ll put your website on the map and improve its chances of attracting the right audience.
We’re not like other digital marketing agencies that will promise you silly things like all the traffic in the world. Of course, we’ll work on getting your website more traffic and get it to the top of the search rankings. This positions your website to attract more high-quality traffic – users who are interested in your product or service.
Social Media Management & Marketing
Facebook ads are powerful. Few other marketing channels allow you to reach over 1,000 people for less than $5. It can laser-focus on a tiny demographic in a tiny region, or it can scatter a broad message to the masses with equal ease. Yet thousands of businesses fail to harness the power of Facebook advertising, because they don’t know how to make it work for them.
Facebook advertising doesn’t have to be a mystery. It can be your number one marketing tool for sales, acquisition and lead nurture, but it has to be managed with the right technology, expertise, and care. Tell us about your goals and target customer segments, and our veteran Facebook advertising experts will devise a custom plan for your next ad campaigns.
Crawler Web Solutions’ Facebook advertising agency gets results. We work with both centralized organizations and multi-location franchises. Our team helps you optimize your campaigns by location, time, persona, messaging, and creative. We keep you up to date on the impact to your business at every step, so you see results from day one.
Crawler Web Solutions provides social media strategy consulting for companies who want to learn how they can harness the power of social media to grow their business, as well as social media retainer services for companies who would prefer to let us manage their social media presence. At Crawler Web Solutions, we believe social media strategy is part of a content and digital marketing strategy. If you don’t create and own great content, your social media strategy doesn’t have a leg to stand on. And if your website isn’t built around a strong call-to-action (CTA) and conversion strategy, your fans and followers don’t have anywhere to go. When you have both — great content AND a clear strategy — and you combine them with a strong social media strategy, your success is amplified and your ROI is unmistakable.
We’re different from most other social media marketing firms, because our talk is backed by two things: solid, metric-driven analysis and tracking (check out our blog post on using google analytics to track social metrics); and content creation strategies that will drive clicks to your site — not somebody else’s. It’s all backed by substantive analysis and measurable ROI. No voodoo, just results. We’ve been doing it successfully for years.
If you’re looking to kick your social media strategy into overdrive, work with our team of social media strategists. If you’re not convinced that we know how to do it right, check us out on Twitter, Facebook, Instagram and LinkedIn.