Social media has absolutely revolutionized the many ways that brands can market to potential buyers. Through the ability to reach vast numbers of people, exposure to new brands is now easier than ever. Brand communities give products and their makers a chance to cultivate dedicated audiences that help boost word-of-mouth, which, as we all know, […]
On this week’s episode of Marketing O’Clock, hosts Jess Budde, Greg Finn, and Christine “Shep” Zirnheld dive deep into the latest digital marketing news, their distaste for April Fools’ Day, and the national puzzle shortage. Catch up on these top stories: Pinterest announced new conversion insights, catalog updates, and a global rollout of dynamic retargeting. […]
Yes, I know, email marketing has been around for decades, and by now, most people are aware of the basic metrics of email marketing performance and how they work. But not everyone is across all of the data points and what they mean, and as such, a simple refresher can provide significant value to a […]
Businesses across the world are coming to terms with the revelation that daily procedures are quickly changing as a result of the COVID-19 pandemic. Whether your company has temporarily halted all business or has decided to implement a telework routine, how you approach your digital marketing presence should be adjusted in response to this current […]
Sometime back the COO of Facebook had blurted out some unfortunate things about email marketing – that emails are going away and that marketers will have to focus on teenagers of today to finalize the marketing strategies of tomorrow, and so on and so forth. Food for thought Emails are timeless, dependable, unsung moneymakers that […]
During a crisis, your email communication can make or break your business. Even more importantly, it can help, hurt, or confuse people. You can’t just ignore a crisis when it’s affecting your audience. With the outbreak of the 2020 Novel Coronavirus, email communication about the virus skyrocketed. In fact, 12% of emails sent on March […]
Opinions expressed by Entrepreneur contributors are their own. While there is no denying that email marketing has incredible potential for ecommerce brands, many struggle to generate the sales results they’d like to see. Research from Adestra reveals that 73 percent of millennials list email as their preferred method of getting contacted by a business. A […]
It seems that information, updates, and recommendations to stop the spread of Coronavirus are changing by the minute. Dental practices across the country are updating health and safety policies or closing altogether. Many practices are discovering that patients are canceling or rescheduling their dental appointments to adhere to social-distancing advice. These constant changes make your […]
At CI we are having ongoing conversations about how arts organizations can best be responding to COVID-19, and what digital marketing actions we recommend taking. First and foremost, we recommend caring for your staff, artists, and community. For us, that means our staff is working from home for at least the next week. As people […]
30-second summary: Recently, I met with a potential client, who expressed great disappointment over the last-minute cancellation of Mobile World Congress (MWC) 2020 in the wake of the Coronavirus (COVID-19) outbreak. The world largest cellular trade fair would have been the major industry event in which his company was planning to participate. Months of preparation […]
